ADDI HOU
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VARIOUS ARTISTS - Experiencing music beyond streaming

 
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VARIOUS ARTISTS

Music sounds better with you…baby

 

Advisor: Katie Lee

Roles: research, synthesis, wireframes, prototype ideation/concept/flows, illustrations, UX/UI

Categories: Public Interfaces, UX research/strategy, product design, UX / UI, prototyping

 
 

 
 

“I know far more today about albums I hated in 1990 than I do about my favorite albums released last year.”

- James Jackson Toth (NPR)

 
 

 

 

PROBLEM

In our modern era of instant music streaming, with a single click, we can access almost every piece of music ever recorded. The tangible / physical experience of music discovery has been lost.

CHALLENGE

How might we give fans a physical memory of music discovery in the age of endless streaming options?

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SOLUTION

Communal listening experiences re-introduce tangible memories back into music discovery.

VARIOUS ARTISTS is an app that reintroduces the physical (through listening parties + DIY merch) back into the modern music listening experience.

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AUDIENCE

The modern music obsessed streamer who may benefit from having a physical memory attached to their music listening experiences.

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PROTOTYPE

 
 
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Onboarding introduces the user to the features of Various Artists.

 
 
 
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Music definitely sounds better with you, baby.

 
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Via familiar interactions, VA will build your personalized feed of events.

 
 
 
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DIve deeper into artists by listening to tracks as well as learning more info about them.

 
 
 
 
 
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‘Your Feed’ will cater specific events for the user based on their musical tastes.

 
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Experience individuality and rarity through DIY merch, a feature that VA is all about. Merch can be voted on democratically.

 

 
 
 
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Assuage any apprehensions about hosts by seeing reviews, past events they have hosted or attended, as well as what bands they love.

 
 
 
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The final booking secures your spot at a Various Artists event.

 
 

 

SCREENSHOTS

 
 
 
 

 

 
 

CONTEXT

Insights gained from talking with potential users as well as secondary research

 
 
 
 

EVOLUTION OF MUSIC CONSUMPTION

 
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As music consumption has evolved, the physical aspects of discovery and communal experiences have dwindled.

 
 
 

 

 
 

NOTION OF HAPPENINGS

Examples of memorable listening experiences from the past to the present

 
 

 
 

FRAMEWORK / WIREFRAMING

Breaking down just who is the target user and what their motivations and problems are

An early iteration involved an immersive treasure hunt experience that would lead lucky users around a city to collect digital tracks. Each track would be accompanied by a unique curated experiences that would imbed a positive physical memory to the overall album discovery. It was not easily scalable and thus nixed.

 
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VISUAL EXPLORATIONS

 
 

 
 
 

NEXT STEPS

  • ‘Host mode’ user journey and design

  • Iterate on ‘MerchShare’ concept so that artists can approve of designs and share profits with DIY designers.

  • How do we get bands to participate in Various Artists?

  • Does it merge w Sofar Sounds? Is there a possibility of small surprise sets, by well-known artists?

  • Are there Freemium and Premium versions?

  • Brainstorm settings beyond apartments and bars.  Can they be on subways or in other public spaces?

 
 
 
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