Hello, World!

My journey from designing and prototyping sneakers and bags to the world of experience design is connected.  I approach designing physical products the same way that I now design digital products.  Careful consideration of what the needs are, both of the brand and the customer. Followed by concept sketching, multiple iterations, as strong narrative and finally, 'pixel perfect' outcomes. 

I always believed that taking the proper approach to design without cutting corners will ultimately lead to success. In retail, the user journey is an essential part of the process.  How did customers end up looking at this product and what prompts them to click buy?  I was initially drawn to fashion design because it stirs up emotion.  You know immediately if you have a personal connection to a product.  The best product is hard to erase from the mind.  You need it.