ADDI HOU

ABOUT

 

I ❤️ DESIGN (& PROBLEM SOLVING)

 

Having spent the bulk of my career in the world of fashion, designing products that were highly regarded and successful, I yearned to move beyond designing physical objects.  I often felt the need to dig deeper in understanding human behavior and how we interact with the modern world.  Currently enrolled in the MFA program in Interaction Design at the School of Visual Arts, I have become re-energized in my pursuit to bridge the gap between the digital and physical design realms, working collaboratively, solving problems and thinking in an interdisciplinary manner.  Rather than designing things, I am now designing great experiences.

 
 
 

THAT BEING SAID, I STILL ❤️ DESIGNING 'THINGS'

 
 

It is, after all, what I am good at and I love approaching new design challenges in the same way I'm learning to design experiences.  With thoughtful analysis of the user, communication with the primary stakeholders, attention to detail and creativity, I can help you with your product needs so feel free to reach out!

 
 
 

WHAT SETS ME APART

 
 

I have been working in design for 18+ years.  I am passionate about it. I designed great products for the likes of Ralph Lauren, J Crew, American Eagle Outfitters and New Balance amongst many others.  I am on the board of FEED Projects, having worked with them from the genesis of their existence to cultivate the brand identity and create products that speak to the customer holistically and have benefited millions of malnourished children around the world.  I understand the ins and outs of being in the real world working collaboratively and leading teams to achieve successful design goals.  I have real world experience, and now I am creating new ones, for myself and others.